Coles Mix online

Supermarket giant Coles has launched its exclusive fashion range online, making it available through dedicated portal www.mixapparel.com.au.

The site went live this morning, offering shoppers the opportunity to browse and purchase 24 hours a day, seven days a week.

The website offers men's and women's wear, spanning activewear, casual, sleepwear, footwear and accessories.

All items are priced under $40, with the sales section offering products as low as $6 for a basic tank.

Free standard shipping is also offered on orders over $50.

Interactive features on the website include a Mix and Match feature, which allows customers to create their own outfits.

An official Mix blog has also been worked into the formula, producing celebrity and lifestyle content, as well as seasonal lookbooks.