Brisbane-based fashion etailer Beginning Boutique has launched its first Sydney pop-up store in Broadway Shopping Centre.
Taking up residency for a week, the store will offer customers new products from its summer range as well as clothing from its own exclusive line.
Beginning Boutique will also house best selling items including The Horse Watches, The Beach People towels and pool inflatables as Christmas gift ideas.
The company's owner and director Sarah Timmerman believes the pop-up is a way of testing the waters of bricks-and-mortar retail.
“As a company exclusive to the online platform, these pop up stores allow us to test foot traffic in the retail environment and experiment with new markets to see where we can take the brand.
“It’s also great way for us to connect with our customers and fans of the store and get a better understanding of what they think and want from the brand.
“We value our customers experience more then anything and are grateful when we get the opportunity to extend this beyond our social media platforms.”
The pop-up will operate from December 7-13 from 9am-7pm.