Australian plus-size retailer City Chic has marked its rebranding strategy with a new retail concept launch in Sydney’s west.
The brand has officially opened its newest location in Wetherill Park at Stockland Shopping Centre.
This adds to over 70 stores across Australia and New Zealand.
“Our newly updated store design marks an exciting evolution for the brand, redefining the way we celebrate curves and style,” City Chic chief brand officer Carley Turner said.
“The refreshed space embraces subtle curves, elegant archways, and flowing details. A softer, thoughtfully curated colour palette sets the tone, complemented by artisan finishes and premium displays that elevate the shopping experience.
“Our redesign reflects City Chic's commitment to empowering customers through fashion-forward spaces that inspire confidence and undeniable style.”
The City Chic rebrand follows tumultuous previous years for the retailer, which included the divestment of its UK business, and the sell off of its Avenue label in the United States.
City Chic still sells in the United States through a dedicated website, as well as marketplace and wholesale partnerships both there and in AU/NZ.