Liqueur brand Chambord will bolster its presence at L'Oreal Melbourne Fashion Festival (LMFF) this year by streaming live content from the event as part of its new social media campaign.
Three years into its relationship with Australia’s premier fashion event, bosses at Chambord have teamed up with beauty, fashion and lifestyle blogger, MsCritique.
Chambord aims to increase its consumer profile by bringing online audiences to the sidelines of the runway.
MsCritique will be blogging live from LMFF on behalf of Chambord and www.mscritique.com to cover all aspects of the festival - from her views on which designers to watch, to style-spotting on the streets of Melbourne.
“I’ll be bringing Chambord Facebook fans up-to-date fashion news and runway trends from LMFF, as they happen – I can’t wait,” MsCritique said.
Chambord will bring its cocktail bar, modelled on the contour of the contemporary orb shaped bottle, to Melbourne for the first time. Chambord is also running competitions for fans to win a VIP package and tickets to the exclusive opening event.