Catch Group is set to launch more than 100 autonomous mobile robots (AMRs) at its distribution centre in Truganina, Victoria this November.
The robots will help the eTailer to pick an additional 2000 orders per hour and manage an additional 80,000 SKUs above its existing range.
Catch Group head of fulfilment Richard Whetton said that the investment will help the eTailer manage the demand from its growing customer base.
"Catch has experienced phenomenal success since its inception as an early innovator in the eCommerce market in Australia.
"With COVID-19 driving more consumers online, Catch is very well placed to meet this rise in demand and this investment ensures that we continue to increase and improve our product and service offering for our rapidly growing consumer base.
"By adding thousands of SKUs to Catch's already extensive online store, we are providing Australians with easy and convenient access to their much-loved high street brands.
"We are excited to see where this technology deployment takes us and to seek out further opportunities where we can utilise this kind of agile and flexible technology," he said.
The investment follows Catch's strong FY20 results where the eTailer reported a 68.7% increase in total sales for the second half of FY20.
After a three-month deployment process, the 100 robots will operate across 3785sqm of allocated space within Catch's 30,000sqm facility.
Catch fulfilment centre and project manager Saar Davidi added that the deployment will allow the retailer to ship most orders the same day they're received.
"We are always looking at ways we can get the order faster to the customer, this investment will allow us to hold more products ready for immediate picking, meaning we can ship most orders out the same day the order comes in," he said.
The rollout of the AMRs is the largest deployment of its kind for an eCommerce marketplace in Australia and New Zealand.