Catch has officially joined the Wesfarmers new data and digital division, Wesfarmers OneDigital.
Catch moved from Kmart Group to join Wesfarmers OneDigital on July 1, 2022.
As previously announced, Wesfarmers OneDigital is led by Nicole Sheffield and currently includes the OnePass subscription program and the OneData, formerly the Advanced Analytics Centre.
Wesfarmers MD Rob Scott said the change would bring together the Group’s pure digital businesses.
This will provide benefits in the attraction and development of digital talent as well as logical synergies between the Group’s shared data platform, advanced analytics team and subscription capabilities.
“Each of our divisions is developing significant capabilities in data analytics and digital services to meet the specific needs of their customers,” Scott said.
“Wesfarmers OneDigital will complement these divisional capabilities, particularly through the benefits of the shared data platform and OnePass program. This will provide greater value, expanded range and a more seamless experience for customers across the Group’s retail businesses.
“The Catch marketplace, together with the OnePass subscription program and [OneData], provide a strong foundation for Wesfarmers OneDigital. This will support the growth and performance of our retail divisions while providing new growth opportunities for the group.”
OnePass is a membership program which provides free delivery across thousands of items at Wesfarmers-owned Kmart, Target and Catch for a fee of $4 a month or $40 a year.
The service is expected to add Bunnings later this year.