Luxury jeweller and watchmaker Cartier as announced it will open a new flagship store in the Sydney CBD in spring 2022.
The new 783sqm space will be located at the newly-refurbished 388 George Street Pavilion Building and will serve as the brand's Oceania flagship store.
Cartier Oceania MD Alban du Mesnil said the store's opening will mark a significant moment for the brand in the Australian market.
"After enjoying a longstanding presence in Australia for more than 45 years, the announcement of our new Oceania flagship marks a thrilling new chapter in the relationship between Cartier and Australians.
"The new Oceania flagship will merge Parisian elegance whilst paying tribute to Australia’s rich culture and natural beauty, featuring the savoir faire and style Cartier is renowned for around the world.
"We look forward to welcoming our clients and offering them a unique experience full of discovery," he said.
To celebrate the upcoming opening, Cartier has called on Melbourne 3D artist Paul Milinski to animate the facade.
Milinski will create a unique art installation, The Australian Dreamscapes, that will evolve quarterly until the boutique opens.
388 George Street is owned and developed by Brookfield Properties and Oxford Investa Property Partners (OIPP) as part of a $200 million transformation of the site that was completed in November 2020.
Brookfield Properties EVP and co-head Danny Poljak welcomed Cartier to the space.
"388 George Street continues to set new benchmarks for the Sydney CBD and we are delighted it will now provide an anchor point for the city’s new luxury retail precinct.
"Cartier is one of the world’s most prestigious luxury brands and realises our vision for the retail space of this development," he said.
Cartier will be located in the building's ground plane and pavilion, which offers five levels of commercial and retail space, a rooftop bar and flagship retail stores.