Brand Collective CEO Eric Morris has revealed Chadstone as the first store location for its new Canada Goose licensee.
Speaking with Ragtrader, Morris said his team is currently finalising the details of the Chadstone location, adding they are looking at a site in Sydney CBD for a second opening.
The team is also preparing to launch a standalone website for Australia, which will go live around the same time as the two store openings.
"There's a whole lot of things planned," Morris said. "We will be looking at exactly what they've done in other markets they've opened in and try to emulate that."
Morris said the Canada Goose's local retail and online assets are both expected to be the biggest channels in the Australian market, with a very select wholesale distribution on the cards.
"We're looking at a bunch of better-end retailers who are going to sell this type of product and we'll be focusing on those," Morris said. "I don't see an enormous amount of those in market. We might have circa 20 wholesale accounts."
Morris said the brand agreement came about when Brand Collective owner Larry Kestelman noted the proliferation of Canada Goose products in overseas markets some time ago.
"I then was overseas in March of last year and I was amazed to see how much Canada Goose's product was everywhere," Morris said. "I contacted them and commenced discussions. Quite fortuitously, they wanted to expand in Australia.
"We were in discussion for quite a long period of time, and obviously culminated into us signing the Brand Partnership Agreement."
Being Brand Collective's first venture into luxury, Morris said the new addition adds to its varietal portfolio of 24 brands that address different sectors of the fashion market. This includes fashion labels from Hush Puppies to Lonsdale and Peter Rabbit.
More recently, the brand entered into a partnership with Replay, which Morris called a better-end, premium brand.
"But we haven't had luxury yet, so really its just addressing all sectors in the market," Morris said.
"We've always wanted to be known as a house of brands. Whether it's distributors looking for brands, people wanting to sell businesses who come to us, it just shows that we operate in a number of different spaces."
Speaking on the move into luxury amid the current macroeconomy, Morris said it shouldn't affect the brand's immediate growth.
"Fortunately, the luxury market is somewhat cushioned from some of the macroeconomic elements."