Iconic Australian brand Bonds has unveiled a cheeky new campaign to celebrate an international milestone.
The brand has launched a fresh outdoor campaign featuring Australian actress and brand ambassador Rachael Taylor, to celebrate its foray into the UK market.
As well as shipping direct to the UK from bonds.com.au, Bonds will now also be available at John Lewis with a range of key Bonds iconic underwear styles for men and women, including: Hipster Bikini, Hipster Boyleg and Cotton Tube Bra in Pop Berry, Black and White for women and the Fit Trunk and Guy Front Trunk for men.
The campaign is inspired by the infamous 'Hello Boys' Wonderbra advertisement that launched in 1994 featuring Eva Herzigova and sees Taylor follow in the supermodel's famous footsteps.
The Bonds campaign will run across billboards in London from the April 4, marking its anticipated international launch into British department store John Lewis.
Bonds was established in 1915 and now boasts 830,000 plus Facebook fans with the UK being the largest international Facebook fan base outside of Australia.