Australian fashion and lifestyle brand Camilla has announced it will take up permanent residency in Sydney's iconic Queen Victoria Building following the success of its pop-up store.
Camilla has relaunched on Level 1 of the centre offering its full product range across womens, mens, childrenswear, accessories, swimwear and home.
The store's key design features have been inspired by Camilla founder Camilla Franks' travels and including a life-size replica Chinese terracotta warrior and Moroccan lanterns.
Franks said that the space will aim to reflect the brand's vibrant identity in the marketplace.
“When someone steps inside a Camilla space they are transported into a magical world filled with treasures I’ve collected to sit alongside my collections.
“I want our stores to be temple-like; a place of homage that draws you in to reflect and enjoy the moment in front of you.
“Hopefully the world stops here for a minute.”
Camilla currently operates 17 boutiques across Australia.