Camilla and Marc has unveiled a new identity for C&M Sport heading into spring/summer 2020.
The refreshed identity for C&M Sport includes a new logo, revised proportions and accessible price points from $120 to $300.
Camilla and Marc has launched the latest collection with a new campaign ‘Future Now’.
It features 12 diverse and powerful ambassadors, including Andreja Pejic, Amrita Hepi, Mercy Sang, Ella Jane and Hanan Ibrahim.
Creative director Camilla Freeman-Topper said the key messaging supports the idea that each person is a powerful force for change.
“This season we celebrate a new future - a future that is being pioneered by a new generation of women who inspire us to think differently and act with purpose.
“With Future Now, the Camilla and Marc platform becomes a space where the women in our community can share their powerful points of view and inspire a new way forward.”
CEO Marc Freeman said the refresh is also in line with the brand’s DNA.
“The new identity encapsulates a confluence of old meets new - an acknowledgement of where we have come from and a bold nod to where we want to go.
“Modern and relevant, while honouring the past to build a new world with a more diverse point of view. Harnessing the sensibility of our sport category, the new logo redesign aims to uphold an aura of authenticity and maximise relevance for a digitally driven culture.”
Relaxed and oversized, the collection is a nod to the booming athleisure trend.
Cotton tonal leisure sets are crafted from cotton, lined in fleece and feature a high waist drawstring waist, inseam pockets and elasticated cuffs which can be paired with a cropped matching sweatshirt.
Cropped t-shirts form the basis of the C&M Sport casual wardrobe, crafted from lightweight cotton and cut with a crew neck and shaped for a relaxed fit, the new collection of t-shirts feature the new lock logo.
Oversize hoodies in soft brushed fleece fabrication are teamed with relaxed fit pants while a tie dye print is made from smooth jersey to a skin-tight silhouette, designed to be styled as a layering piece or on its own.
Knitted bodysuits are also designed for a second-skin fit and are characterised by a rounded square neck.