Burberry is launching pop up stores in Melbourne and Sydney as part of a global campaign to promote the brand’s signature Lola bag.
The World of Lola pop-ups has already opened in Chadstone Melbourne and will be followed up with another in Sydney’s Chatswood Chase from end of July to September.
The Lola, designed by Burberry Chief Creative Officer Riccardo Tisci, is a soft silhouette branded with the Thomas Burberry Monogram clasp and a polished chain strap.
Exploring Lola’s design elements to embody the bag’s style, the popups will contrast colour, shape and tactility. Surrounded by metallic frames, the pop-ups feature golden chains, with layers of padded quilting to create a textured finish.
The pop-ups will include an array of Lola colourways, including classic camel, black, and vivid colourways such as bright sky blue and pistachio. New fabrications join the classic leather such as cotton canvas branded with textural needle punch.
The Lola bag family is available in a variety of styles including backpack, bucket bags, shopper bag, satchel bags and a camera bag style.
The pop-ups will also feature four limited-edition styles of Lola bag; a black or silver Lola bag punctuated with the Thomas Burberry Monogram set with pave crystals and a sequinned style available in burgundy or black.
The bags are individually numbered on the limited-edition label.
Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
Burberry, the Equestrian Knight Device, the Burberry check and the Thomas Burberry Monogram and print are trademarks belonging to Burberry.