Bras N Things has introduced a new range, My Everyday, to align with its 'Find Your Everyday' campaign and collection.
The My Everyday range is made up of everyday bras available in contour, push-up and full cup shapes, crafted with breathable fabrics, a lightweight feel and smooth finish.
The My Everyday range includes bras available up to a size 22E and matching bottoms including a V-string, Brazilian and full brief options up to a size 22, in three colours including a nude, black and pale steel blue.
The new range complements the Find Your Everyday collection, which features a wider offering of bras and underwear to suit an array of women and their preferred 'everyday' wear.
Bras N Things head of product Jessica Lauppe-Guy said the collection offers women a range of everyday styles to suit their needs.
"Our new ‘Find Your Everyday’ collection celebrates the uniqueness of every woman and is designed to reflect that everyday
comfort doesn’t look and feel the same for everyone.
"As part of the collection, we’re proud to launch the new ‘My Everyday’ range which tackles the customer need for comfort, breathable and light weight everyday styles that are contemporary.
"The breathable cups and smooth finish make this the ultimate everyday bra that we know our customers will love.
"The ‘My Everyday’ range is complimented by pieces from our Fashion collection as well as Night Games and Enchanted brands with stylish detailing including soft lace, delicate silk and a fashionable polka-dot pattern to ensure there is something for everyone, every day," she said.
The Find My Everyday campaign is fronted by Kukuwa Assan, Memu Conteh, Bruna Lapinskas and Ebony Let.
The campaign focuses on showcasing the brand's collection of fashion and comfort options, head of marketing Natalie Chalmers added.
"What we know from our Bras N Things community is that the everyday bra isn’t always the same from one person to the next.
"We also know that women are multidimensional and that our own everyday may change week to week, season to season.
"The ‘Find Your Everyday’ campaign aligns with our ‘I am Many Things’ brand positioning and shows that the great part about Bras N Things’ offering is that our customers have the choice, whatever everyday means to them.
"We hope the campaign will highlight that as well as fashion options, Bras N Things also offers a wide range of comfortable and supportive everyday styles.
"Within the collection we are very excited to be launching the new ‘My Everyday’ range, which is lightweight and includes breathable cups for those warm summer days or to provide a little assistance for the many of us that tend to sweat under the breasts – yes, if you know, you know," she said.
The Find Your Everyday collection is available in Bras N Things stores and online now.
It retails from $24.99 to $79.99.