Intimates retailer Bras N Things is set to launch a limited edition capsule collection for Valentine's Day.
In addition, the corresponding campaign will aim to steer consumers away from traditional Valentine's Day gifting.
Bras N Things head of buying believes the capsule range has instead been designed to empower its customers.
“Our core focus is to design lingerie that makes women feel confident and empowered.
“During this time of year retailers tend to shift emphasis towards gifts for men to purchase for their wives and girlfriends, but we think women should use the most romantic time of year as an opportunity to splurge on themselves too.”
A range of bralettes, briefs, lace bodysuits, tailored corsets, full cup bras, g-strings and suspenders will make up the collection in a colour palette of red, pastel pink and classic black.
Sydney model Natalie Roser has also been unveiled as the face of the campaign.
The collection is set to land in stores and online from the first week of February.
Prices range from $24.99-89.99 in sizes 10A-16F.