Australian retail group Brand Collective has signed on Canada Goose, with plans already underway for the performance luxury brand in the local market.
The venture will operate under a Brand Management Agreement, with Brand Collective opening the brand's first two Australian stores in Melbourne and Sydney this year, as well as launching a dedicated eCommerce platform in October, and rolling out select wholesale distribution.
“Partnering with a world-class luxury brand like Canada Goose gives us a great sense of pride,” Brand Collective CEO Eric Morris said. “Canada Goose is known for being an experience-driven and storytelling brand, immersing consumers in its heritage and enabling them to thrive in the world outside.
“With Brand Collective’s unique ability to bring brands to life, Australians can now engage with all that Canada Goose has to offer in an unfiltered way.”
Founded in 1957, Canada Goose’s core down-filled products are manufactured in Canada, with an overall range including parkas, lightweight jackets, apparel, accessories and footwear for men, women, and children.
It is positioned in the luxury retail sector and identifies the likes of Moncler as a key competitor.
Canada Goose marks Brand Collective’s first foray into luxury.
“I’m thrilled to be expanding our presence in Australia, bringing Canada Goose to even more consumers,” Canada Goose Chairman and CEO Dani Reiss said. “Australia is a world-renowned destination for luxury, and we’ve seen how strongly our brand is resonating in the market.
“With our long-term strategy in place and an expert partner in Brand Collective, I look forward to this next chapter of the Canada Goose story.”
Canada Goose sells in over 60 countries and operates more than 50 retail locations across North America, EMEA and APAC.
As a global publicly listed company, it has a market cap size of $2.6 billion Canadian dollars and a total revenue $1 billion Canadian Dollars.