Australian retail group Brand Collective is currently rolling out new footwear spaces across 20 Myer stores.
The new dedicated spaces began rolling out in April 2025, offering full ranges across Julius Marlow, Hush Puppies and Reebok.
The destination will also introduce seven new brands to the Myer floor, including Clarks, Clarks Originals, Volley, Grosby, Explorer and JM Thirty 3.
“Men are looking for fashion, comfort, and convenience when it comes to footwear – and this new concept delivers on all fronts by bringing together a full spectrum of styles in one destination,” Brand Collective CEO David Thomas said.
Myer’s newly promoted chief merchandise officer Belinda Slifkas welcomed the new partnership with Brand Collective.
“This launch is part of our continued commitment to providing our customers with outstanding choice, quality, and service across every category. We’re making it easier than ever for men to find the perfect outfit for every occasion,” Slifkas said.
Brand Collective manages around 25 brands in the fashion and lifestyle space. Other names include Canada Goose, Superdry, Lonsdale, and Umbro.
The retail group operates an omnichannel offer across more than 350 stores with over 3,000 team members.