Brand Collective has added Reebok to its portfolio, taking its brand count to 27.
Brand Collective owns a diverse portfolio of Australian brands, as well as licensing leading international apparel and footwear labels.
The Melbourne-based brand house sells through a combination of department and brand retail stores, alongside eCommerce sites.
In July 2021, LK Group acquired Brand Collective from Anchorage Capital Partners.
Last week, the company merged with The PAS Group to create one of the largest fashion firms in Australia.
Volley, Superdry, Mossimo, Elwood and Hush Puppies are among the labels currently under Brand Collective.