Sydney-based consumers can now get underwear delivered to them in 10 minutes or less, after underwear label Boody partnered up with the Milkrun app.
Customers in the Sydney CBD and surrounding suburbs can now add the brand's bamboo underwear, bras, trunks, briefs and socks to their grocery shop in the app, and have it delivered to them via electric bicycles.
Boody MD Elliot Midalia welcomed the new partnership.
"We’ve been looking at ways to offer our customers same-day delivery for some time, as we know underwear in particular can be a last-minute shopping need.
"The fact that we can get our underwear to people in ten minutes or less via Milkrun is huge, and even better that we can offer this service first in our home city of Sydney," he said.
Milkrun's eco-friendly delivery also aligns with Boody's sustainable focus.
Since launch in 2011, the brand has worked with eco-friendly yarns such as bamboo and lyocell and has used low carbon manufacturing processes.
In addition, Boody also donates 1% of online sales to causes that help protect the planet and in 2022 became the first underwear brand in Australia and New Zealand to achieve B Corp Certification.
Boody joins local Australian food producers, farmers, independent brands and grocery favourites on the Milkrun app.