HanesBrands has appointed former Canada Goose executive Richard Mcleod as the company’s vice president and chief marketing officer of its global Champion brand.
HanesBrands is the parent company of Australian-born brands Bonds, Berlei and Sheriden, as well as American fashion entities Champion and Hanes.
“The next chapter of Champion’s story is at the forefront of our global growth strategy,” HanesBrands president of global activewear Vanessa LeFebvre said.
“We are excited to tap into Richard’s extensive experience in global brand management, knowledgeable insights around our core consumers, and dynamic leadership style.
“Adding Richard to the team will strengthen our connectivity to global consumers by building a community-led, digital-first brand focused on culture.”
Mcleod joins Champion from Canada Goose where he was the senior vice president of the brand and responsible for brand evolution, growth, and performance.
Prior to Canada Goose, Mcleod was the vice president and general manager of Foot Locker Canada. Before being promoted to VP/GM, he was the vice president of North America marketing for Foot Locker Inc. and vice president of U.S. marketing for Footaction.
“Champion is a lifestyle brand born from sport, so as a former college athlete, it’s that meaningful heritage that motivates me to elevate the iconic brand by maximizing untapped global potential,” Mcleod said.
“I’m incredibly inspired by the evolution of Champion through the ‘Champion What Moves You’ campaign, which is generating meaningful impact with consumers and communities around the world. The campaign is already an incredible start to the next phase of the brand’s storied heritage, and I’m thrilled to be a part of it.”