Rolling Stone Australia and Bonds have partnered to produce a charity underwear calendar featuring Australian musicians from diverse backgrounds.
A limited number of calendars are on sale now with proceeds going to music industry charity Support Act.
The calendar includes John Nelson and Abraham Poni from Australia's first African Australian-owned record label 66 Records.
Also featured in the calendar are Felix Riebl of the Cat Empire and pop-punk trio Short Stack.
Big Twisty, of funk and hip hop collective Big Twisty & The Funknasty, makes an appearance, as do folk singers The Pierce Brothers and Melbourne pub-punks Clowns.
Shot on location in a retro-styled Melbourne house, each calendar image features the musicians and their “greatest support”—someone who has been beside them in their journey and career.
Rolling Stone Australia Creative Director James Di Fabrizio said the campaign highlights an important cause.
“To bring musicians together from all genres to share a message of support and raise money for artists in crisis was really important. I can’t count how many laugh-out-loud moments we had shooting this,” Di Fabrizio said.
The first fifty calendars purchased via the Rolling Stone Australia website will come bundled with a pair of Bonds’ Total Package™ undies.
The Bonds X Rolling Stone Total Support Calendar will be released on Father’s Day.