Bonds has teamed up with elite sportsman and AFL superstar Dustin Martin, headlining as the new underwear ambassador.
Martin features in a range of stills and a video campaign that launches this month.
Martin stars in a digital video campaign; the 30 second clip “Killer Undies” captures Dustin sprinting through the suburban streets of Melbourne in his Bonds undies chasing his puppy ‘Killer’.
The clip sees the Richmond midfielder leaping over fences and fending-off garbage men in only his Bonds undies while in pursuit of his runaway dog.
The new fashion and sports underwear collection features a palette of cool toned patterns, camo prints and textured waist bands.