Bonds and Bras N Things drove strong growth of Hanes Brands Australasia, its parent has revealed in its Q4 report.
Australia's constant currency sales jumped up 8% in the quarter, while overall international revenue increased 2%.
In a statement, HanesBrands CEO Steve Bratspies praised the work of the global team.
"I’m extremely proud of the HanesBrands team for all it accomplished in 2020 under very challenging conditions, and I thank our global associates for their hard work and dedication.
"We delivered solid sales growth in the fourth quarter, with continued revenue momentum in our largest businesses and strong market share performance in our innerwear and activewear segments," he said.
Alongside the sales, HanesBrands began implementing its 'Full Potential Plan' (FPP) in Q4 which sees it elevate four key pillars across the business.
These include further growth of the Champion brand globally, driving growth in innerwear with brands/products that appeal to younger consumers, building eCommerce excellence across channels and streamlining its global portfolio.
"We are implementing our Full Potential Plan with the goal of creating a consumer-centric company that delivers long-term growth and higher profitability," Bratspies added.
"I’m encouraged by our rapid progress as we work to simplify our business and transform our organisation to move faster, lower costs and focus on our highest-return growth opportunities," he said.
Within the FPP four pillars are 20 key objectives that the business has identified which will help it to drive growth.
One of these is the scale-back of PPE garments.
While the company recorded $28 million in revenue from PPE garments globally in the fourth quarter, it has identified that this is not an ongoing source of growth.
Instead, the business is set to focus on its highest-volume, fastest-growing, and most profitable products, and following a comprehensive inventory review, HanesBrands is reducing its SKUs by 20%.
Overall, the company recorded net sales of $1.8 billion in Q4, driven by strong performance across biggest business segments.