Australian fashion brand Bondi Active has struck a partnership deal with the Australian Literacy and Numeracy Foundation (ALNF) in a bid to drive literacy skills among vulnerable Australians.
As part of the deal, the fashion brand has designed and launched a new range called Riptide, with 10% of profits going to the national charity.
ALNF offers programs to address literacy and numeracy for marginalised communities, including First Nations and refugees.
The Riptide collection was designed in-house in close consultation with ALNF. The trans-seasonal range starts at $30 and includes menswear, womenswear and accessories, such as leggings, crops, shorts, tanks and tees, jumpers, bucket hats, caps, and cross-body bags.
“Both movement and education are privileges not everyone is granted,” Bondi Active managing director Briony Oayda said.
“We're thrilled to announce our partnership with The Australian Literacy and Numeracy Foundation, an ongoing relationship with this range being the first step.”
ALNF executive director Kim Kelly said the charity aims to promote the human rights of First Nations peoples, including education surrounding their mother tongue.
“We need collaboration and commitment from all sectors to make this a reality and to truly celebrate the rich diversity of Indigenous Languages in this country,” Kelly said. “That’s why we’re so proud to be partnering with the team at Bondi Active, who are committed to standing with us to be a part of the change.”
The Riptide range will be sold both online and at the brand’s Bondi flagship.