Tasmanian footwear retailer Blundstone has launched The Winemaker boot, a limited production in collaboration with Tasmanian winery Devil’s Corner.
The Blundstone Winemaker boot can only be accessed via specially marked bottles of Devil’s Corner wines sold in liquor stores nationally and on its owned website.
The competition runs until 30 June 2023, which includes other prizes such as a ‘Tasmanian adventure’, a $100 Mastercard, and a Blundstone adventure package.
Only 120 winemaker boots were made, which are based off of Blundstone’s Originals range, featuring an exclusive brown leather colourway.
Blundstone joint-CEO Adam Blake said Devil’s Corner has shared values with the footwear retailer.
“Blundstone and Devil’s Corner demonstrate resilience and dedication through our ability to adapt and an unwavering commitment to maintaining exceptional quality,” Blake said.
Devil’s Corner senior winemaker Tom Wallace welcomed the collaboration with Blundstone.
“Blundstone embodies the same attributes – a brand that’s equally as fearless yet approachable,” Wallace said.
“Both brands share a common goal, contributing to the local community, and crafting authentic and high-quality products that cater to their adventurous consumer.
“Partnering with the Blundstone team to create these boots has been incredibly gratifying.”
Blundstone was born in Hobart, Tasmania in 1870. It currently has over 1,000 stockists across Australia, and is sold online via its own website and on The Iconic.
According to its website, Blundstone manufactures its leather footwear overseas with current sourcing from Vietnam, Thailand, India, China and Mexico. Its gumboots are manufactured at its headquarters in Hobart.
It also owns and operates the John Bull brand in New Zealand.
In Tasmania, Blundstone partners with Terrapin Puppet Theatre, The Tasmanian Symphony Orchestra and University of Tasmania.