Myer has launched its new Christmas campaign, featuring an interactive new product.
The Myer Global Positioning Stocking.
The launch advertisement follows the story of Sally, a young girl whose family are going away at Christmas, as she grapples with the important question: How will Santa find me?
Myer and its creative agency, Clemenger BBDO Melbourne, developed the stocking as a solution with the tag line: Christmas is Where We Are.
- An illuminated Christmas countdown via twinkling LED lights on the stocking that change nightly in the lead up to Christmas.
The Bluetooth-enabled stocking pairs with a mobile device or tablet and includes a range of features such as:
- An interactive map for kids to explore, allowing them to follow Santa’s journey on Christmas Eve.
- A platform for children to communicate directly with Santa.
- Integration with Myer’s full range of toys to help create a Christmas wish list.
- An illuminated Christmas countdown via twinkling LED lights on the stocking that change nightly in the lead up to Christmas.
The Myer Global Positioning Stocking is available exclusively at all Myer stores and online for $34.95 with two designs from Australian illustrator Beci Orpin to choose from.
The campaign commenced yesterday across TV, digital and social, print and OOH, and will evolve over the Christmas period.
Myer’s Chief Customer Officer, Geoff Ikin said the campaign is part of a broader Christmas push.
“In playfully seeking to answer a big question facing many households this year: ‘How will Santa find me?’ we have developed a campaign that we feel will truly connect with Australians this Christmas, capturing the emotion, wonder and joy that surrounds it.
“As part of the campaign, we have also created a new twist on the Christmas stocking launching Myer’s innovative new Global Positioning Stocking, which we know will be a real hit with Australian families, ensuring Santa can find every Aussie kid this Christmas, wherever they are.”
“You will see over the coming weeks our Christmas campaign come to life – with the launch of our Giftoriums, Santalands and iconic Christmas windows – which positions Myer as the one-stop-shop for Christmas this year.”