Australian fitness brand Doyoueven is launching a new activewear range exclusively through Big W.
The range covers over 30 styles across both men and women, including t-shirts, sports bras, shorts and leggings, with prices ranging between $15 to $30.
The pricing is lower than Doyoueven’s direct-to-consumer online channel, where goods can hit up to $85 or more.
"We know that staying active and healthy is important to Aussies everywhere," Doyoueven founder Ediz Ozturk said.
"But we also recognise that the rising cost of living can make it difficult for some to prioritise their fitness goals. That's why we're pumped to partner with Big W to offer a high-quality activewear collection at a lower price than our direct-to-consumer premium range.
“At Doyoueven, we’re all about inspiring people to put their best foot forward, and this collaboration allows us to empower even more individuals to embrace their fitness journey with confidence and style."
Doyoueven is not the only brand to launch lower-price ranges this year, with The Aje Collective recently unveiling Aje Studio - a separate collection targeting the Gen Z market. According to Aje, its new collection of everyday wear is priced between $79 to $299, which is notably less than the staple Aje brand where dresses can retail around $500 to $700.
Doyoueven’s new lower-price range is also not the only exclusive collection sold by Big W, with the low-price retailer also scoring an exclusive distribution deal with global sporting brand Umbro.