They say you can't teach an old dog new tricks.
But for Betts Group, which is celebrating 129 years in 2020, that statement couldn't be further from the truth.
The business has launched a new environmentally friendly footwear brand Zeroe.
The brand was developed with the long-term goal of creating a sustainable range of shoes by utilising environmentally friendly materials and processes.
Taking the first step towards sustainability, Betts' Zeroe range incorporates algae biomass material Bloom in the soles.
The range also comes packaged in completely recycled packaging that has a built-in, recycled, carry handle to minimise plastic waste.
Betts Group CEO Todd Wilner said that the business is committed to making the Zeroe range completely sustainable.
"We have listened to our customers’ eagerness for more sustainable footwear, and we share their desire to make it happen.
"We recognise our responsibility to the environment and are committed to implementing sustainable practices, harnessing sustainable materials and processes as they become available to us.
"In a first for an Australian footwear brand and business, the production of our Zeroe range of shoes utilises one of the newest, sustainable materials available, called Bloom.
"This product is an algae biomass, developed specifically for use in the soles of shoes, in place of traditionally used fossil-fuel based plastics which are harmful to our environment.
"We know we have a long way to go to reach total sustainability with Zeroe, but we ask and encourage our customers to walk with us towards that goal.
"We are committed to reducing the impact the footwear industry has on our environment," he said.
The Zeroe range currently spans nine women's styles, is vegan certified and retails for between $79.99-$89.99.