Australian eTailer Beginning Boutique has teamed up with social media star Sophia Begg on a collaboration collection.
The launch of the co-designed range follows the success of the pair's first collaboration, which saw Begg host a live shopping event on Beginning Boutique's website.
This event drove 26,637 page visits and 12,000 customer engagements at the time of the launch, selling out her style edit.
Based on this success, Beginning Boutique has teamed up with the social star again, this time getting her on board to co-design a collection alongside the brand's in-house designers.
The collection features 16 affordable and easy-to-wear pieces, including cut out knit dresses, trending mesh two-piece sets, satin mini dresses and exclusively designed prints.
Teasing the collection to her 800,000 TikTok followers, Begg generated hype among her fans.
"My bank account is going to go down when it's released," one follower commented.
"Are you kidding?! This is the best news ever! My fave company and fave TikTokker," another wrote.
"The Sophadophaa__ x Beginning Boutique collection is tipped to sell out within hours and customers are encouraged to register for early access to secure their favourite pieces," Beginning Boutique added in a statement.
The collection will be available to purchase on the Beginning Boutique website from 9am on February 15.
It will retail from $49.99 to $89.99.