eTail giant The Iconic has expanded its reach further, launching The Iconic Outlet.
The site offers Australia and New Zealand customers a collection of women's, men's and kids clothing beginning at 50% off.
Shoppers will be able to access end-of-season deals from brands such as Topshop, Atmos & Here, Dazie, Cotton On, Calli, Tussah, M.N.G and more.
The Iconic Outlet site is equipped with the same familiar shopping experience on the brand's full-price site and also features capabilities such as shopping via the Considered edit and Afterpay.
All orders placed on the site have a standard delivery fee of $7.95.
The Iconic CEO Erica Berchtold said that the business fast-tracked the launch to meet the needs of the COVID-19 shopper.
"We’re incredibly excited to introduce a completely new way for Australian and New Zealand customers to shop their favourite brands for less.
"While plans to create The Iconic Outlet had been on the cards for some time, it’s a launch we knew we had to fast-track to meet the changing needs of both our consumers and partner brands during these uncertain economic times.
"By leveraging our world-class tech, logistics, customer experience and assortment capabilities, our customers will now have the option of two distinct shopping destinations.
"The Iconic for a curation of the latest fashion, sport and lifestyle new arrivals, and The Iconic Outlet, to shop some of the best
deals across the country.
"With both destinations offering convenient delivery and a seamless customer experience, it’s outlet shopping unlike we’ve ever known here in Australia and New Zealand," she said.
The Iconic Outlet launches with an introductory assortment across the categories of fashion, sport and kids, with additional styles, brands and tech features to be added in the coming months.