Luxury label Bally has opened a new global 'Bally Haus' flagship store on Sydney's George Street.
The new Sydney store is the third flagship location the brand has unveiled this year, following openings in New York’s Meatpacking District and London’s Regent Street.
The 418sqm Sydney store features the latest installation of the brand's store concept, which focuses on combining modern design and natural materials.
Bally CEO Nicolas Girotto said the store will serve as in important touchpoint for the brand in the Oceania market.
"We are excited to open a third Bally Haus flagship this year, investing in our relationship to Sydney, which has always proved an important market for us, as well as a bustling capital for creativity and culture.
"Bally Haus Sydney is a next step in our company’s overarching repositioning to appeal to a broader clientele, including Gen Z, with an enhanced presence among the shopping destinations of the future.
"It is our hope that Bally Haus Sydney will offer dynamic programs and in-store events to reinvigorate our communities post-pandemic, providing an experiential environment that embraces our Swiss legacy and the excitement of discovery," he said.
Such in-store events are set to include cultural programs such film screenings, panel discussions and exhibitions.
LED screens throughout the flagship space showcase the brand's campaign content.
The new store launches stocked with Bally's autumn/winter collection alongside a series of limited-edition products including the spring/summer Crystalia tote bag which features a leather-embossed patch displaying Bally Haus Sydney’s street and city name.
Bally Haus Sydney is located at 388 George St.
The store is the fifth standalone location for Bally in Australia.
