Australian Fashion Labels' store BNKR has undergone a replatform.
Announcing the news on LinkedIn, the business has migrated to an updated version of its previous platform, which allows it to better handle its large volume range, multiple brands and multi-region eCommerce operations.
"It required uniform data migration and the complex capability for global optimisation from one motherboard, including multi-currency and multi-warehouse functions, across eight different store-fronts," AFL said.
"Though in essence, it was all about our customer.
"It was critical to create a seamless improved experience from lead capture to conversion, with forward-thinking features and a clean, customised interface," the business said.
AFL's technology partner said that it designed the site using a mobile-first approach.
"With distribution of their brands across 130 countries, BNKR needed a robust platform that can handle their large volume range, multiple brands and cater to multi-regional commerce.
"Using a mobile-first approach, we designed BNKR to be highly functional as well as beautiful, showcasing BNKR’s brand imagery front and centre.
"BNKR is built for fast loading times, engaging content and a future-proofed customer experience."