Six Australian fashion brands and retailers have released key product ranges in collaboration with Warner Bros. Discover Global Consumer Products ANZ.
Culture Kings, Peter Alexander, Jay Jays and BlackMilk join retailers Kmart and Big W in releasing unique collections amid the release of the Beetlejuice Beetlejuice film.
Big W will release a range of men’s and ladies’ tees alongside homewares, decorations and costumes, while Kmart will launch a single ladies’ t-shirt.
Brisbane-based label BlackMilk (pictured) will launch a blazer and pants set, alongside a glow-in-the-dark poster tee, while Melbourne-born sleepwear brand Peter Alexander will sell a range of tees and shorts.
Meanwhile, Culture Kings and Jay Jays will launch a range of graphic tees.
Warner Bros. confirmed that new items will continue to drop through the film’s release across spring and holiday shopping.
“Beetlejuice has become a beloved pop culture icon, embodying a unique blend of mischief, eccentricity, and timeless charm," Warner Bros. Discovery Global Consumer Products ANZ vice president Andrew Bromell said.
"This new collection gives fans the chance to immerse themselves in the Beetlejuice experience with an exciting range of products that capture his unmistakable style and spirit.”
It also comes ahead of the Australian premiere of Beetlejuice The Musical in Melbourne in 2025.
Warner Bros. Discovery Global Consumer Products (WBDGCP) distributes the company’s portfolio of entertainment brands and franchises globally.