Asos has introduced another game changing service to the Australian market.
The online fashion retailer is set to relaunch its Premier service, this time offering free unlimited returns.
Asos Premier currently offers unlimited express delivery to local customers for an annual fee of $49.
On May 12, this fee will drop to $39 and include both express delivery and returns.
Premier customers will aslo have early access to sales and exclusive VIP discounts and offers.
Asos international director Shaun McCabe said the launch follows a successful uptake of the upgraded service in the US.
"Asos Premier is all about providing the quickest, easiest, and most seamless shopping experience for our customers.
"We want to enable them to buy the fashion they want, when and how they want it. We know our customers love free delivery and with Premier they get the benefit of unlimited free express shipping and free returns for a whole year."
Customers can purchase the Premier subscription by adding it to their cart at various points in the web user journey.
Earlier this year, Asos reported slowing sales growth as the weakness of the Australian dollar halted gains in the market.
The Australian dollar weakened around 11 percent against sterling in the final four months of 2013.
What else has Asos Australia got brewing for the latter half of 2014? Keep an eye out for Ragtrader magazine's June edition.