Online fashion retailer Asos has announced the launch of its new augmented reality (AR), 'Virtual Catwalk' experience.
The retailer, which counts Australia as one of its key markets, has made the AR tool available globally through the Asos app and the test is now live on 100 new Asos design products.
The Virtual Catwalk allows shoppers to view products on models as if they are in front of them, simply by pointing their smartphone at a flat-surface and clicking the AR button on the product page.
The Virtual Catwalk is the latest addition to Asos' experimentation with technology after the business launched an Action on Google Assistant which allows customers to shop with their voice, as well as introducing an AI-driven Fit Assistant which helps customers get the correct fit the first time.
Asos is also trialling other AR features, including experimentation with diverse body types in AR, which will allow shoppers to view products on different size models.