British baggage brand Antler has reported a 7 per cent growth in sales across its Australian market for the FY25 trading year – March 1, 2024 to February 29, 2025.
The brand’s Australian market makes up 40 per cent of its total global revenue.
The bump up in Australian sales for Antler came after the brand opened its first retail store in Sydney in October last year.
“Opening our first store in Sydney in November was a significant milestone for the brand in Australia,” Antler managing director Kirsty Glenne said. “As The British Travel Brand, this dedicated retail space allowed us to bring Antler’s signature blend of modern British design, quality, and functionality directly to our Australian customer.
“The store has been thoughtfully designed to reflect our brand ethos – timeless elegance paired with practical innovation.
“Since opening, we’ve been delighted by the response from travellers, reinforcing the strong demand for well-crafted, design-led travel essentials.”
The lift in Australia added to a total sales for Antler of £45 million (~A$96 million), with the business claiming global sales are up in double-digit percentages for the third year in a row and is on track to pass £100 million by FY29.
The United Kingdom remains the brand’s highest performing market, supported by 120 per cent growth across key strategic wholesale partners including John Lewis, Selfridges and Fenwick. The UK represents over 50 per cent of total sales and is up 16 per cent on last year.
Meanwhile, Antler’s United States market closed up 43 per cent in FY24, supported by launches with leading department stores Bloomingdales and Nordstrom and opening of New York store.
According to the brand, FY26 will see further investment in brand, product and people, and moves into new product categories outside luggage. A strategic focus on travel bags and accessories is expected to grow the brand’s portfolio by 310 per cent by the end of 2025.
The luggage brand is owned by ATR Holdings, an associated company of Strand in Australia.