Big W has appointed Ana Maria Escobar to the role of general manager creative (design, marketing and online).
Escobar made a shock departure as creative director of luxury accessories retailer Oroton earlier this month.
Big W CEO Sally Macdonald reportedly made the decision to scrap the role of marketing director to make way for the newly created role.
As such the company has confirmed the departure of its fomer marketing director Alison Jones.
Jones has made the decision to leave Big W to be with her family in the UK.
Macdonald was also a former executive at Oroton, completing a stint as MD from 2006-2013.
Escobar has now commenced her new role.
No further details regarding upcoming changes to the company have been confirmed by Big W.