2 / 3 free articles left.
San Francisco-born footwear label Rothy’s has officially launched in the Australian market after 12 years of growth in the United States.
Rothy’s has extended its American website to cover Australia, with business president Dayna Quanbeck saying the brand will explore further scaling opportunities ahead. The extension is led with a free shipping offer across Australia throughout the month of May.
“Our business thus far in Australia has underscored the alignment between our sustainable, innovative products and the discerning tastes of this fashionable community,” Quanbeck said.
“We're launching with a robust online presence, allowing us to gather valuable insights and better understand the Australian market. This data-driven approach ensures that we can tailor our offerings to best serve our Australian customers as we explore various avenues for expansion, including potential partnerships and brick-and-mortar locations.”
Quanbeck said the top priority is growing further customer acquisition in Australia with more customer access in the market.
“Our customer is a global one, and we approached the Australian market with the same principles as our global strategy, focusing on comfort, style, and sustainability,” she said. “Today our research indicates that Australian consumers, much like their global counterparts, prefer versatile footwear and accessories that seamlessly blend sophistication with trendiness and comfort.
“Our aim is to provide them with eco-friendly wardrobe staples that offer both comfort and style, making it possible to effortlessly transition from casual to chic.”
Rothy's operates 18 stores in the United States, with five more to be opened there this year.
Quanbeck added that the launch in Australia was strategically timed to coincide with Australian Fashion Week this week.