Australian-born evening wear brand Alamour The Label has opened its first flagship in Paddington, Sydney.
Located at 255c Oxford Street, the flagship will feature a curated selection of the label’s best-selling pieces, including the Le Rouge and Honey collections, and a variety of cocktail dresses, evening wear, and resort styles.
Apparel prices range from $100 to $840, with accessories available from $20 to $100. Sizes will range from XXS up to 2XL.
To mark the grand opening, the first 200 customers will receive a $50 gift card.
“We’ve had countless requests from customers to provide a try-on service, especially for our event wear, where it’s crucial to find the perfect fit for special occasions,” Alamour The Label founder and creative director Nouf Bader said.
“We’re thrilled to finally bring the Alamour experience to life in a physical space and allow customers to explore our collections firsthand.”
The store interior includes tones of nude and gold, with Mediterranean-inspired décor. It will also offer personalized styling sessions and early access to new arrivals.
Alamour The Label was founded in 2014, selling online.