Aje Atheltica has launched a range of seasonless staples under a new 'A.A Essentials' line.
A.A. Essentials, an evergreen range of 25 sportswear basics, will underscore the main brand's fortnightly drops.
Since its launch last year, Aje Athletica has grown its retail footprint to 14 locations with an additional three retail stores set to open before Christmas.
This is alongside the brand's dedicated online store, which as attracted over one million visits in the first year and a following of over 22,000 customers.
Aje CEO and co-founder Adrian Norris said A.A Essentials will continue its trajectory.
“Since inception, Aje Athletica has focused on creating consciously made activewear that is built to last. A.A Essentials offers our customers timeless, elevated pieces designed for long-wear performance.”
A..A. Essentials is available in sizes up to 18, with the capsule including sports bras, high rise leggings, knitted tanks, windbreaker jackets and bike shorts.
Co-Founder Edwina Forest said the range is designed to complement the mainline.
“A.A Essentials distils the ethos of Aje Athletica, curating a range of premium foundational pieces that harness the design expertise of the Aje fashion house, crafted in conscious fabrications to elevate your active wardrobe.”
To mark the launch, the brand hosted a class at Hustle Boxing in Potts Point, instructed by A.A ambassador and fitness instructor Nicolette Casarotto.