Australian activewear brand Aje Athletica has launched a video-first integrated campaign to showcase its latest collection that launches today and inspire its consumer base for 2023.
The campaign was shot and produced on the streets of Sydney, featuring high jumper and model Amy Pejkovic, dancer Crystal Russell and next-gen model Natalia Binks. The latest collection includes sports bras, high rise leggings, knitted tanks, windbreaker jackets, bike shorts and accessories.
The campaign's key message is to 'take action in style'.
The video-first campaign will be shared across Aje Athletica’s owned, paid and earned retail, digital and social channels including Meta, TikTok, Pinterest, YouTube and Google.
Co-founder Adrian Norris said the goal for 2023 is to evolve its collections, spaces and experiences.
“The beginning of a new year is always a great time to reflect and set clear intentions,” he said.
“Each decision is purposeful at Aje Athletica - from utilising 70% consciously sourced materials to our elevated retail and community experiences. This campaign encourages our customers to restore focus and harness their power by putting ideas into motion.”
To mark the campaign launch, Aje Athletica will be offering customers the chance to win a $2000 wardrobe, with entries open on Tuesday the January 10, 2023, closing January 31.
The new range will be available across all 16 Aje Athletica store locations in Australia and New Zealand, as well as online.