Adidas has relaunched its membership program, adiClub, with refreshed benefits and rewards.
The revamped adiClub allows members to earn points and access exclusive benefits including members only products, offers, access to events and premium Adidas Running and Training apps.
The refreshed membership program launched for existing members on March 09 and went live for general consumers on March 29; the beginning of the brand's Members Week activation.
The digital festival, which runs from March 29 to April 10, offers members exclusive experiences, challenges, offers and product drops.
"A celebration of self-expression, members are invited to express themselves in everything they do – through sport, fitness, style and art – and in all the moments on that journey to be the fullest version of oneself," Adidas said of Member's Week.
"[We are] celebrating self-expression through running with inspiring and educational new content from the Adidas Runners community, and an exclusive colourway of our latest running shoe, Adistar," the brand said.
To celebrate the relaunch of adiClub, Adidas will drop six branded lockers across various locations in Melbourne, Sydney, Gold Coast and Auckland from April 07 to April 08, with a range of free rewards and products up for grabs for adiClub members.
To take part in the challenge, consumers will have to become adiClub members and download the app to receive a daily clue on the whereabouts of the lockers and instructions to get them open.
Each locker will contain a prize including but not limited to, $500 Adidas vouchers, tickets to Hawthorn Football Club matches at the MCG, a pair of new sneakers and signed All Blacks & Black Ferns jerseys.
Additionally, adiClub members will have the opportunity to purchase an exclusive version of the new Adistar in the lime/teal/orange colourway, available exclusively for Members Week online and in selected stores.