Australian retail company Accent Group has partnered with Qantas’ Frequent Flyer loyalty program.
Members can now earn two Qantas points per dollar spent by scanning their digital Frequent Flyer card at more than 670 footwear and apparel stores around Australia.
Accent Group’s participating brands include The Athlete’s Foot, Platypus, Skechers, Stylerunner and Hype DC.
By mid-2024, frequent flyers will also be able to redeem their Qantas Points when shopping in-store, as well as earning and using points when shopping online across an expanded range of Accent Group retail brands.
“Our partnership with Qantas Frequent Flyer is a great alignment for Accent Group and allows us to give even more value back to our loyal customers and ensure we continue to deliver the best omni channel experiences,” Accent Group CEO Daniel Agostinelli said.
Qantas Loyalty CEO Olivia Wirth said this came after continued investment for its members to earn and use points.
According to Qantas Loyalty, more of its points were earned on the ground than through flying in FY23.
“This partnership with Accent Group opens up new opportunities for our frequent flyers when they’re shopping at hundreds of retail stores across Australia,” Wirth said.
“Members have told us that they value being rewarded for their everyday spend and using Qantas Points to save cash when shopping, and we’ve seen this in the success of our other partnerships.
“Expanding the retail options for our members to earn and use Qantas Points is one of the ways that we can offer more value, particularly when consumers are more conscious of their spending.”
Accent Group’s other participating brands include UGG, Dr Martens, Subtype, Vans, CAT, The Trybe, Timberland, Merrell, Hoka and Saucony.