Stylerunner has today launched its in-house, vertical label, Stylerunner the Label.
Catering to the active and busy women, the collection launches with a range of tights, crops and leisurewear pieces including tanks, tees and shorts.
The launch forms part of an overarching Accent Group strategy which focuses on vertical brands, with sister brand Platypus also having launched its own vertical brand ITNO.
Speaking on the launch, GM Ryan Edelmuth said that the label plays between performance activewear and functional leisurewear.
"Stylerunner the Label is the perfect mix of lifestyle and performance pieces.
"The label is targeted at fashion conscious woman who lead an active and busy lifestyle.
"The objective is to develop a stylish uniform that goes from the gym, to brunch, to work," he said.
The collection is available in-store and online and features a 'core basics' colour palette, with black, grey, olive and rust pieces peppered with bold prints.
The label will welcome new drops every six to eight weeks, with the first collection priced between $59-$129.