IMG has announced that designer and select industry delegates will have their fees waived for the 2021 Afterpay Australian Fashion Week (AAFW).
Recognising the significant impact COVID-19 has had on the fashion community, the event has announced that designer participation fees will be waived in 2021, and designers will now be invited to show on the official AAFW schedule.
Industry delegates, inclusive of global media and stockists, will also have their AAFW registration and attendance fees waived in 2021.
IMG fashion events group, Asia-Pacific executive director Natalie Xenita said that the event will help to support the economic recovery of the fashion industry.
"Over the past 25 years, Australian Fashion Week has established itself as one of the world’s most innovative fashion showcases, right here in Sydney.
"Now more than ever, we recognise the need to come together to ensure the Australian fashion industry will continue to thrive for decades to come.
"Together, IMG and Afterpay are proud to invest in Australian designers to ensure their continued economic success and celebrate the cultural power of Australian creative talent," she said.
The announcement follows the news that Afterpay is the new title sponsor for Australian Fashion Week.