Reebok Pacific has unveiled its new ambassador for 2021, Australian fitness leader and mum of four, Sophie Guidolin.
Guidolin is a qualified NLP practitioner and mindset coach, personal trainer, nutritionist, fitness model, author of nine
recipe books and founder of The Bod fitness app.
Across Facebook, Instagram and TikTok, Guidolin reaches a combined total of approximately 844,000 followers.
Speaking on her appointment, Guidolin said that she has long-envisioned working with Reebok.
"When I first started in the fitness industry in 2012, there were a few dream brands I always had my eyes set on, Reebok was one of those dream brands for me.
"I want to show the world that everything, including exercise, starts with your mindset; that you can achieve anything you set your mind to.
"I want to educate and inspire women to be the best versions of themselves, and I am super excited to be aligned with a brand who has the same ethos behind it," she said.
Guildolin adds that the partnership is built on a genuine alignment of her beliefs and what Reebok stands for.
"When Reebok reached out to me, I genuinely thought it was a prank. I questioned if they knew I was a little different, and that I am strong in my beliefs and opinions.
"That I come with children, scars, and a story.
"I think that’s why I am so thrilled with the partnership, because it is a real brand alignment with who I am.
"This brand partnership is all about empowering women to own their story, the skin they're in and to encourage movement through fitness," she said.
Guidolin joins other Reebok ambassadors including global stars Gigi Hadid, Cardi B and Khalid, and partners with the business alongside the launch of its new Nano XI shoe.
According to Reebok, the Nano XI features innovative new designs, features and upgrades to reflect the extensive feedback from the fitness community that Reebok has been listening intently to for over a decade, supported by athlete and wear testing and years of key insights.
The Nano XI will be available on the Reebok website from February 03 and will retail for $199.