Asos Australia country manager Jo Shapland will join a power lineup of speakers at Ragtrader Live 2015.
Shapland has been confirmed to speak, joining top executive speakers from the likes of Cue, Jeanswest, Cotton On, Harrolds and the Munro Family Group.
The newly appointed country manager is instrumental in executing Asos' global strategy in Australia.
Click here to grab your early bird tickets.
In the meantime, ragtrader.com.au spotlights how the online retailer continues to dominate the market.
1. It takes the sting out of shipping
The UK-based online retailer takes the labour out of logistics, offering a range of options to receive and return products. This includes a flat yearly subscription fee for delivery and returns under 'Asos Premier', a local returns centre, free delivery for purchases over $30 and a partnership with ParcelPoint allowing consumers to return products via a network of domestic stores.
2. It partners with its customers
Each year, Asos appoints student brand ambassadors across university campuses in Australia. The role involves executing activations on campus and creating content for the online platform. One student is then given the opportunity to win an internship with the international arm of Asos.
3. It creates memorable activations
Asos made a world first when it erected an Asos Wedding Chapel at Vogue Fashion's Night Out in 2013. The chapel allowed customers to marry their favourite piece from its latest seasonal range, with the item then shipping to their door. The campaign had a range of social media handles to maximise coverage.
4. It customises content
In 2011, the online retailer launched a dedicated site for the Australian market, offering local pricing and customised content. Asos has maintained its custom approach, recently appointing a new senior editor to the team, Jerico Mandybur. Mandybur is the former online editor at Oyster magazine and has had her work featured in Guardian, Dazed and Confused, V Magazine, MTV and more.
