Michael Hill has revealed the power of virtual offerings during COVID-19, witnessing 22,000 customers utilise its new 'Virtual Ring Try-On' feature.
Launching the new digital initiatives in July, the business has also seen 200 customers make 'Virtual Personal Jewellery' appointments.
Michael Hill chief brand and strategy officer Vanessa Brennan said that the business introduced the features to ensure customers had access to a high-quality experience while shopping on digital channels.
"We’re always looking for unique and exciting ways to engage and connect with our Michael Hill community.
"Choosing jewellery is so personal and we want to provide the highest quality customer service at every touchpoint – whether it be digitally or in-store," she said.
In virtual appointments, customers can connect with a Michael Hill expert advisor to get help on jewellery fitting, styling or engagement ring consultations.
The consultants are equipped to help a range of customers, with virtual appointment language options including English, Mandarin, Hindi, Taiwanese, Punjabi and more.
Meanwhile, customers are also able to try on 950 products virtually through the Virtual Ring Try-On feature.
Using augmented reality technology, customers can take a picture of their hand and will then see the ring placed on their finger.
For those customers who still prefer to shop in-store, Michael Hill is offering appointments with in-store consultants who will offer dedicated time to providing personalised assistance.
