Three new footwear brands allow customers to personalise a beloved wardrobe staple - slippers. WGSN Editor of Footwear & Accessories Dan Bisson reports on a global trend Australian footwear brands should consider.
Customisation is the key word in fashion now, on the high end scale you have Anya Hindmarch and her leather customisable stickers that can personalise any bag, and at high-street level there’s brands like Topshop and Skinny Dip producing emoji stickers and initials for consumers to customise their bags, phones and more.
But footwear has been slower to the trend, until now that is.
And thankfully it is actually the piece of footwear that needs innovation the most that is getting it. Slippers have done DIY. No longer is the consumer stuck with boring old, dull options. These three brands are changing the game:
Fondue
DIY styles are simple but effective when creating a design. Materials, trims and colours allow you to create your own personal style with a customised fit. Japanese brand Fondue has taken this to the next level by providing a moulding pack that allows you to create your own bespoke rubber slippers at home.