Social success: Thassia Naves

She has 2.2 million followers on Instagram and has turned her blog into a hugely successful fashion business that includes partnerships with Farfetch. WGSN reports.

One of the biggest and most influential bloggers in Brazil Thassia Naves started with her style blog and has gone on to create a huge fan base and social media profile, her 2.2m followers on Instagram can attest to that.

We caught up with the style blogger to find out more about her personal style, how she transformed her blog into an entrepreneurial business and became such a social media influencer.

When did you set up your website and when did you realise people were resonating with your personal style?

I set up my website over five years ago now and I started to realise I was connecting with people about a few months into it. I started to post more frequently, showcasing favourite outfits and go to items. From then on I started to get brands approaching me and that showed me they were interested in what I was posting and this helped my website grow to what it is today.

How did the partnership with Farfetch come about?

The partnership came about as my blog and Instagram became more popular, so they asked me to be one of their ambassadors at Farfetch; I have my own online shop inside Farfetch where I choose every week different pieces that I love. I am extremely grateful for the opportunity they have given me, it’s a lot of fun.

Favourite app: Snapchat or Instagram?

Ooh this is such a difficult question. I can’t live without either of them, as there is something from both apps that the other doesn’t provide. I love Instagram as it is where I get a lot of interaction from my followers and I get to know what they like and what they may not like me posting – I know they love to see what I am wearing. However Snapchat gives you a small glimpse into what I am up to in my everyday adventures – on the go. So difficult to answer.

For the full interview, head here.