It seems that Kmart's K Hub stores – aka the stores replacing Target/Target Country stores that are being closed – are still garnering interest amongst the industry.
This story from 2020 was our fourth most-read story for 2021, showing that what Kmart Group (Wesfarmers) is doing with Target is interesting to the sector.
The conversion of approximately 92 Target stores into K Hubs forms part of Wesfarmers' plan to improve the commercial viability of Target, while improving the strength of Kmart.
Discussing the first three K Hub stores – which rolled out in Cobram, Echuca and Seymour – Kmart Australia said that the new stores focus on convenience for small communities.
"Our K Hub stores may look a little different to what you’d expect from a normal Kmart store.
"They have our most popular Kmart products across kids, home and clothing, but they’ve been brought to life in a new way - a collection inspired for a smaller neighbourhood store, with bigger convenience in mind.
"Our K Hub customers will have the ability to shop Kmart and Target’s full product range online, then visit us in-store to collect their items.
"We’ll also be extending this service to include our friends at Catch – so think of our K Hub stores as a one-stop-shop for all of your favourite Kmart, Target and Catch products," the business said.
All previous Target employees at the three locations were offered new positions within the K Hub stores.
According to the Kmart website, there are now approximately 50 K Hub stores open across Australia.